Targeting Your Advertising to the Right Audience
Book Description
The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand.
Book Details
- Title: Marketing and Advertising Using Google
- Subtitle: Targeting Your Advertising to the Right Audience
- Authors: Google, Karl Barksdale
- Publisher: Cengage Learning
- ISBN: 9781426627378, 1426627378
- Paperback: 156 pages
- Publication date: 2007
- License: CC BY
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