Marketing and Advertising Using Google
Targeting Your Advertising to the Right Audience
Book Details
| Authors | Google, Karl Barksdale |
| Publisher | Cengage Learning |
| Published | 2007 |
| Edition | 1 |
| Paperback | 156 pages |
| Language | English |
| ISBN-13 | 9781426627378 |
| ISBN-10 | 1426627378 |
| License | Open Access |
Book Description
The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand.
This book is published as open-access, which means it is freely available to read, download, and share without restrictions.
If you enjoyed the book and would like to support the author, you can purchase a printed copy (hardcover or paperback) from official retailers.
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