Gateway to Business Analytics with Microsoft Excel
Book Details
| Author | Humberto Barreto |
| Publisher | PALNI Open Press |
| Published | 2025 |
| Edition | 1st |
| Paperback | 265 pages |
| Language | English |
| ISBN-13 | 9781956390513, 9781956390506 |
| ISBN-10 | 1956390510, 1956390502 |
| License | Creative Commons Attribution |
Book Description
What exactly is business analytics? The business part is easy; it means a commercial operation or a company. Business is often associated with entrepreneurship and management.
Business analytics is a new, expanding subfield with fuzzy edges that overlap into a variety of other established disciplines, including economics, econometrics, computer science, data science, finance, statistics, mathematics, and even psychology. Business analytics includes such traditional techniques as regression and data visualization, but also newer methods such as web scraping, big data, machine learning, and artificial intelligence. Its key distinguishing feature is using data to make and communicate business decisions.
This open book utilizes Microsoft Excel to present a mix of topics appropriate to an undergraduate level introduction to business analytics course with an engaging delivery style.
This book is available under a Creative Commons Attribution license (CC BY), which means that you are free to copy, distribute, and modify it, as long as you give appropriate credit to the original author.
If you enjoyed the book and would like to support the author, you can purchase a printed copy (hardcover or paperback) from official retailers.
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